LG 2018-07-08T18:53:40+00:00


A perfect example of using an influencer, in this case Kaka’, to drive your product. This video for LG Global is showing how the combination of football and fun successfully works together to benefit any client.
The Challenge

The goal was to complete the given words as fast as possible. For the first part, Kaka shoots from a 60-degree angle onto a net made up of LG Nano Cell TV’s that each represented a letter.

For the second part, conventional TV’S filled the places of their Nano Cell counterparts. The latter leg of the challenge took much longer, and the key differentiatior was the Nano Cell technology, which enables perfect picture quality from any viewing position.


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