When using influencers or celebrities, like Steven Bergwijn, you can massively boost your posts. We posted the Xperia ZX2 unboxing video on our own Instagram and Facebook accounts and gained almost 2 million views in only three days, a huge success.

After three days of Facebook, Instagram and app coverage, we reached high results in views. The click-through results were outstanding as well and allowed for more traffic to the online store.