SHARED PLAYGROUND
BALR. X ABSOLUT VODKA
ABSOLUT: (Social) Brand Strategy,
Content Creation, Influencer Marketing, Media Distribution
A MORE TOLERANT
CLUB LIFE
ABSOLUT. and BALR. have decided to act to overcome this resistance shown by the football community. To initiate conversations with fans, players and governing bodies to bring about real change.
WE'RE IN THIS TOGETHER
The world of football is built around the collective, delivering your best performance on the field to the benefit of the team. Individuality doesn’t add up to the team performance. This contradiction in these two worlds can be a strong start for the social conversations and to find each other on a shared playground.
This playground is called… Club Life
#CLUBLIFE
Take a peek inside our Wonderworld
Together, Absolut and BALR. stand up for more LGBTIQA tolerance
1
SOCIAL CAMPAIGN VIDEO ASSETS
1
M+
TOTAL IMPRESSIONS
