The european dream
FOOTBALL MANAGER
FOOTBALL MANAGER: (Social) Brand Strategy,
Content Creation, Influencer Marketing, Media Distribution
EUROPEAN DREAMS
The concept of 'The European Dream' is a Wannahaves x 433 concept that was previously created with American players, coming to Europe. This format perfectly matches with our current Football Manager campaign in which players chase their European (football) dreams to glory.
In this campaign we created multiple hero videos with potential superstars such a American talent Ricardo Pepi and Barcelona's 'next big thing' Pedri.
top talents share their
dreams and ambitions.
RICARDO PEPI
USA's football talent Ricardo Pepi made a big money move to the Bundesliga and at the same time received a boost in the game of Football Manager 22 (FM22).
The campaign focussed on the mid-season game update for FM22. All stats and transfers of that winter were updated in the game.
Based on Ricardo Pepi's origin story, we have processed the transfers and updates of FM22.
PEDRI
Pedro González López, also known as Pedri, is FC Barcelona's next big thing. In the past there was Guardiola, Xavi and Iniesta, and now there is Pedri.
The rise of Pedri happend very quickly. A couple of years ago most people didn't know him. With Football Manager we went back to his roots and talk to him about his development and ambitions.
We got to know what kind of player he is and how this reflects his in-game attributes in Football Manager.
