GAME INVITE
XBOX
XBOX: Influencer Marketing,
Content creation,
Media distribution
THE CHALLENGE
Xbox asked Wannahaves to create a campaign where the gaming console would be highlighted as the center of activity for online gaming.
Increasing brand awareness in the Benelux market through 433NL with the use of relevant talents in the Dutch and Belgian market was the main objective. Preferably with 1 football player + 1 artist.
FRIENDSHIP THROUGH GAMING
We have created a campaign in which a very talented footballer (Noa Lang) and a very talented artist (Kevin) explain their amazing, digital friendship through a game of Forza Horizon 5. The two celebrities talk about how they play the game against each other and in the end they finally meet in real life.
#poweryourDREAMS
Discover the world of gaming.
When I play,
I forget the rest around me.
online together
You are never alone, when you play online.
Both talents kept the IGTV on their channels as they really liked the content that we have created together!
