BEHIND THE SHIRT
H&M
H&M: (Social) Brand Strategy,
Content Creation, Media Distribution, Influencer Marketing
#Behindtheshirt
Know the history & wear it with pride.
ONE-OF-A-KIND
Wannahaves was challenged by H&M to create a special social campaign to promote a series of one-of-a-kind football jerseys.
Released for UEFA EURO 2020™, this unique collaboration drew inspiration from vintage football kits and evoked special memories for the key players featured.
THE UNTOLD STORY
Every shirt has an untold story. We invited key people in their football-related industries to give an insight into the story behind their national kit.
The focus was on the emotions intrinsically associated with football, the raw and pure feeling around national pride, in combination with smooth 433 quality videos that tell the personal story, and take our fans on a special journey.
Play Video
Fabrizo Romano
Play Video
Robin Koch
Play Video
Edward van Gils
Play Video
Rakeem
OVERVIEW RESULTS:
CONTENT DELIVERABLES
1
IMPRESSIONS
1
M+
COMPLETION RATE
1
%
