In the run-up to the UEFA Women's Euro 2022 tournament, PUMA wanted to raise awareness for the PUMA sponsored athletes, by creating new PUMA football boots for them.
Our goal was to deliver content that utilises our four key Women’s players for the tournament and elevate them in the eyes of the consumers. They are role models, inspirational and pushing the game forward.
After months of training and preparations, the WEURO 2022 was around the corner. This was their moment to shine!
Sherida Spitse, Kika van Es, Sari van Veenendaal & Merel van Dongen, featured in our ‘This Is Our Time’ campaign. Their character, will to work hard and mindset (be ready for the big moment) is what sets these athletes apart from others. This is what we showed during this campaign.