(Social) Brand Strategy,
Content Creation, Influencer Marketing, Media Distribution
GOVERNOR OF FOOTBALL
Azerion’s Governor of Poker 3 has seen a strong connection between people that love
their game, and people that love sports, more specific: football.
In the past, football oriented campaigns worked well on traditional media, however Governor of Pokers 3's maximum potential had been on these platforms.
That's why Azerion asked 433 and Wannahaves to come up with a special media campaign and strategy to further generate brand awareness on a global scale, resulting in more app downloads of the GOP 3 game.
WHO IS THIS NEW GOVERNOR?
Reveal concepts perform well, we see this throughout the world on TV shows such as “The Masked Singer” and “I can see your voice”.
433 and Wannahaves delivered the football community a similar experience with GOP3, but this time it was through a poker table!
In multiple videos, our host is looking for 'The New Governor'. He shared various clues that leave the followers guessing who the new governor could be.
The community could see these videos on 433's channel, while they waited for new clues to come. The final hint could be found in-game within the GOP 3 game!
Finally the 'New Governor' reveals himself. It's Rodrygo! Brazilian Winger for Real Madrid.
A COMMUNITY QUEST TO FIND THE GOVERNoR
GET TO KNOW RODRYGO
Additionally we also created a hero video, in which our hosts has a conversation with Rodrygo, about his time at Santos FC, his idols, his Champions League winning season and the upcoming World Cup.