Luxury watch brand Hublot, was the Official Timekeeper for the FIFA World Cup Qatar 2022™. Hublot launched a unique World Cup watch; the Big Bang E.
Wannahaves showcased the features of the Big Bang E on 433, during the World Cup period, applying multiple unique ways of content creation. Giving Hublot’s brand new watch the exposure it deserved.
On 433’s Instagram stories 2 different concepts were used; Against the Clock & Match Mode. In these concepts we made use of gamified stories and interactive stories, while integrating the interface of Hublot’s watch.Take a look at the case video below to see what these stories were like.
AGAINST THE CLOCK
FRIENDS OF THE BRAND
In addition, Hublot’s brand ambassadors, such as Novak Djokovic, Usain Bolt and Clarence Seedorf featured in our unique content pieces to give the brand even more exposure.
RECORD: EVERY BEAUTIFUL GAME
During the World Cup, 433-host Ruben Slot, succeeded in setting a World Record by visiting EVERY single World Cup game. By doing so, he continuously showcased his Hublot Big Bang E watch in his daily updated vlogs.
GIVEAWAY SHIRT PELE
Finally we ended the campaign by giving all the 59+ million 433 fans the opportunity to win a signed shirt by no other than Brazilian football legend Pelé.