Activision approached Wannahaves/433 to build awareness around the new Warzone 2.0 features. We displayed these in four gamified stories. With always-on content we teased and introduced the upcoming live tournament, building up the hype!
The Warzone 2.0 x 433 tournament showed the power of team, introducing five players from key Call of Duty markets with a strong link to the World Cup. The tournament action was spread across three Instagram Reels and introduction stories, boosting the number of views.
Football and gaming? We brought those worlds together. Want to know how? Take a look at the video below!
THE GAME IS ON!
A 433 gaming tournament between the key markets of Activision. From each market one footballer was selected to defend his country. These famous (ex-) professional footballers were allowed to bring a friend to compete together to win and make their country proud.
THE BEST PERFORMING REEL EVER ON CALL OF DUTY'S INSTAGRAM CHANNEL
In the first phase of the campaign, we launched the first-ever Call of Duty x 433 collab post to create social buzz around the introduction of the three World Cup related game operators: Messi, Neymar and Pogba.