For their ‘new’ slogan; Real Magic, Coca Cola was looking for an authentic way to be present at the World Cup. The “Real Magic” brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary. They found their way to 433.
Our hosts were present at the Doha Fan Festival with their bottle of Coca Cola, interacting with fans from all over the world, asking them what their magic moment of the World Cup was. No matter what the interaction or conversations were about, Coca Cola was always present.