FORTNITE - LET THEM KNOW
EPIC GAMES
SERVICES: Content Creation
LET THEM KNOW
In the run-up to the World Cup 2022, Fortnite introduced in-game country outfits, representing nations from all over the world. The country outfits were introduced through the global Fortnite campaign “Let Them Know”, which was fully amplified via 433.
The International football players; Omari Hutchinson, Trevoh Chalobah, Alejandro Garnacho, Kaide Gordon and Mateusz Klich were brought into the mix, to connect with Fortnite's key markets. Not only did they feature in the tournament, they also showcased the country outfits, representing their nations at the World Cup 2022.
LET THEM KNOW TOURNAMENT
On top off the always-on layer, we organised the 'Let Them Know' Tournament, where international football players take each other on in a game of Fortnite. Take a look below!
ALWAYS ON LAYER
We kicked off the campaign through gamified Instagram Stories to test the 433 audience on their football knowledge. This Always-on approach introduced the Let Them Know Set globally, including Fortnite’s key markets Spain, France, Poland and UK. The Tournament action was brought to life through multiple Instagram Stories and Reels, amplifying the visual power on our 433 channels.
