LET THEM KNOW
In the run-up to the World Cup 2022, Fortnite introduced in-game country outfits, representing nations from all over the world. The country outfits were introduced through the global Fortnite campaign “Let Them Know”, which was fully amplified via 433.
The International football players; Omari Hutchinson, Trevoh Chalobah, Alejandro Garnacho, Kaide Gordon and Mateusz Klich were brought into the mix, to connect with Fortnite's key markets. Not only did they feature in the tournament, they also showcased the country outfits, representing their nations at the World Cup 2022.