BEHIND THE SHIRT

H&M X LOVERS FC

H&M:
(Social) Brand Strategy, Content Creation, Media Distribution, Influencer Marketing

ONE-OF-A-KIND

Wannahaves was challenged by H&M to create a special social campaign to promote a series of one-of-a-kind football jerseys.

Released for UEFA EURO 2020™, this unique collaboration drew inspiration from vintage football kits and evoked special memories for the key players featured.

We were able to bring together some of the biggest names in the game for this campaign, such as transfer titan Fabrizio Romano, France’s photographer to the stars, Rakeem, Edward Van Gils, the Godfather of Dutch street football and Leeds and Germany EURO 2020 defender, Robin Koch.

#Behindtheshirt

Know the history & wear it with pride.

AN UNTOLD STORY
BEHIND EVERY SHIRT.

THE UNTOLD STORY

Every shirt has an untold story. We invited key people in their football-related industries to give an insight into the story behind their national kit. The focus was on the emotions intrinsically associated with football, the raw and pure feeling around national pride, in combination with smooth 433 quality videos that tell the personal story, and take our fans on a special journey.

The Lovers FC x H&M shirt collaboration showed a lot of inspiration from old football jerseys. The campaign has show the passion and affinity of influencers around the jerseys.

1
unique told stories
1 M+
TOTAL IMPRESSIONS
1 M+
unique accounts reached
1 %
story completion rate