The series, We were asked by PUMA to introduce Memphis Depay as the new PUMA Athlete and disrupt the football market.
By doing so, we also continued the roll-out of content throughout that same week with bold, impactful pieces of content, generating awareness for the new PUMA x Memphis partnership on the 433 and 433NL Instagram channels, encouraging them to imagine their dreams.
WE ARE BRAZIL
In a heart-warming follow up video, Neymar Jr. speaks to the whole nation of Brazil to unite together and get behind the national team. Encouraged by the kids in the first video, Neymar Jr. vows he's ready to chase glory at the Copa América.
With Neymar Jr. giving back to communities in Brazil and inspiring the next generation to chase their dreams, the story comes full circle.
Take a peak inside our Wonderworld
Take a peak in our Wonderworld
Memphis was first in line when his voice was needed as an activist for global equality. He is also a great support to children in the country where his roots lie.
His outspoken character and the urge to express hasn’t always been well received by critics who believed Memphis only had a part to play on the pitch. However, this didn’t stop him from exploring other paths and talents. With this video we highlight his drive and passion not only on, but also off the pitch.