ONLY SEE GREAT

PUMA X NEYMAR

PUMA:
(Social) Brand Strategy, Content Creation, Influencer Marketing, Media Distribution

#YOUNGDREAMS

The series, set to launch before Brazil's Copa América campaign, followed Neymar Jr. as he surprised a local football team in São Paulo with a brand new collection of PUMA and Neymar Jr. boots, kits and footballs, encouraging them to imagine their dreams.

WE ARE BRAZIL

In a heart-warming follow up video, Neymar Jr. speaks to the whole nation of Brazil to unite together and get behind the national team. Encouraged by the kids in the first video, Neymar Jr. vows he's ready to chase glory at the Copa América. With Neymar Jr. giving back to communities in Brazil and inspiring the next generation to chase their dreams, the story comes full circle.

#YOUNGDREAMS

Take a peek inside our Wonderworld

INSPIRING THE NEXT GENERATION TO ONLY SEE GREAT.

#WEAREBRAZIL

Take a peek inside our Wonderworld

Together with PUMA, we joined PSG and Brazilian superstar, Neymar Jr. - undoubtedly one of the biggest stars in the world - in his hometown of São Paulo, Brazil, as he set off to inspire the next generation to Only See Great. For Neymar, it all started with a dream. As a little boy with a ball at his feet and samba in his DNA, he wanted to make his country proud. The performance of both the videos and the giveaways was off the charts. The strong content types mixed with one of the hottest players in the industry resulted in performance that exceeded expectations, with over 84 million impressions and exceptional engagement.

1
INSPIRATIONAL VIDEOS
1 M+
TOTAL IMPRESSIONS
1 %
STORY COMPLETION RATE
1
UNIQUE GIVEaways with neymar