The FIFA World Cup Qatar 2022™ was historically and the first ever winter World Cup. 433 and Qatar Airways decided to work together, producing high quality World Cup entertainment like never before, enjoyed by millions of football fans.
In the build-up to the World Cup, we kicked-off by promoting Qatar Airways packages via Instagram story gamification and giving our followers the opportunity to win these travel packages.
During the World Cup we created editorial and published content on a daily basis, featuring an every morning breakfast show, looking back at games and previewing the upcoming clashes. All of this was done live from our very own 433 studio, The QR House in Doha, Qatar.
Watch the case video below.
QR HOUSE IN DOHA
Our studio welcomed over 40 legends, to talk about their experiences and to participate in our fun challenges. These legends included the likes of David Beckham, Clarence Seedorf, Roberto Carlos, Keisuke Honda, Usain Bolt and so many more. In addition, some of the hottest and biggest social influencers also joined in!